This website is not for you, it’s for your customers.
With this in mind lets take a look at the five important sections that your customers wants to see on your website.
Services / Pricing
A no-brainer.
It’s one of the top reasons anyone visits a beauty salon or barber website.
A well designed services page is essential, with a clear layout and all the relevant information like images, price and descriptions visible.
Visual Content
Another great element to include in your website if not across every page is visual content like images.
You want to be promoting your incredible work to your online visitors so that they’re excited when they walk through your door.
Along with including great images across your website you can also use a gallery page to add all your other images for visitors to browse through.
Another great tip can be to feature your Instagram feed on the website, this is a feature we include in all our Web Design Salon websites.
An Instagram carousel means there is always new content being added to your website and it’s a simple way to grow your followers.
Social Reviews
Featuring some of your best online reviews on your website can be a great idea.
These reviews can come from patrons or from other noteworthy sources like magazines who have reviewed your beauty salon or barber shop.
This helps build trust and allows them to feel confident in their choice to visit your beauty salon or barber shop.
To learn more about how online reviews can help grow your business check out this other blog of ours.
Business Details
You’ll always want to make sure it’s easy for anyone to find your address, opening hours and phone number on your website.
Even though we keep these up to date for you on your Google My Business page some visitors won’t see this and will go looking for it on your website.
If a patron can’t find your address, when you’re open or a phone number to call and make a reservation then they’re never going to walk through your door.
Booking Form
Another great tool that you can implement on your website is an online booking form.
There are many website visitors who aren’t eager to jump on the phone to call and book an appointment.
This is why a simple form on your website can greatly increase their chances of them becoming a customer.
To your success,
Jackson
